Country Manager, Keele University Account at In-country

Does this sound like you?

• An experienced professional with a minimum of 5 years of experience in international education, student recruitment, or a related field. 

• Detail-oriented, organised, and proactive

• Strong in verbal and written communication in English

• Excited about the opportunity to lead student recruitment strategies, drive market growth, and strengthen engagement with students and partners in India. 

About In-country

In-country is a British education management company that was launched in 2016 and now has a team of fifty people across Delhi, Mumbai, Lahore and the UK. We manage the South Asian student recruitment operations of multiple blue-chip international universities, as well as work on creative and exciting projects for many others.

Position Overview

In-country is looking to appoint a Country Manager to work as part of our dedicated team for our client, Keele University. 

This role is an excellent opportunity for an enthusiastic individual looking to develop expertise in international student recruitment, outreach, communications, and stakeholder engagement. Founded in 1949, Keele University is a leading UK institution recognised for its strong academic reputation, research excellence, and commitment to student experience. With a diverse range of undergraduate and postgraduate programmes across disciplines, including Business, Health Sciences, Social Sciences, Humanities, Law, and Natural Sciences, Keele attracts students from around the world seeking a high-quality UK education with strong career outcomes. 

More information on the University can be found at https://www.keele.ac.uk/ and more on In-country at https://in-country.com/

Location: In-country University Hub, E-265, Amar Colony, Lajpat Nagar-4, New Delhi – 110024

Reporting To: Account Manager, Keele University Account at In-country

Travel Required: Yes, frequent domestic travel within India will be required.

Person specification: 

• Minimum 5 years of experience within the International Education Recruitment space in India

• A graduate from a prestigious university in India or overseas

• Strength in verbal and written communication skills in English

• Experience and/or appreciation of living in the UK (or a similar country) and its working culture

• Experienced with business travel

• Strong and detailed understanding of UK university admissions and visa processes (UKVI)

• Experience of strategic development in the HE recruitment context across the UK and India

• Understanding and experience of education agents

• Analytical skills to handle, assess and explain data, aid decision-making making

• Possess a commercially focused growth mindset that allows the post holder to engage with change positively 

• An inclusive outlook that embraces difference and working within a diverse global team, enthusiastically 

Main duties and accountabilities: 

• To maintain public status as an employee of In-country India and not as an official of Keele University at all times

• To oversee student recruitment operations in India for Keele University, supported by the In-country  Senior Management Team and the Global Engagement Team at the University

• Contribute to the execution and planning of the conversion, agent outreach, school outreach, and marketing  strategy

• Contribute to the development and planning of the India marketing budget

• Plan and conduct events targeted at offer holders and enquirers to support In-country’s conversion strategy for the university

• Undertake market research and provide market intelligence on the Indian market to the International Recruitment Team based in Keele, UK, to support the wider marketing and communications strategy of the university

• Support Departmental visits to India by University officials by organising in-country recruitment activities and providing logistical support for travelling staff

• Oversee data capture from events and agents. Ensuring the GDPR-compliant storage and transfer of data between In-country and Keele University. Ensuring that leads gathered from events are appropriately stored on In-country’s leads monitoring sheet and then followed up to convert from enquiry to application/ offers to acceptance

• To attend education events across India to meet with potential Keele University applicants and guide them on the University’s courses and entry requirements

• Oversee team management and provide ongoing mentoring and support to team members. 

International Partnerships and Industry Links 

• Provide logistical and operational support for partnership-related activities, including senior-level delegations from Keele University.

• Collaborate with Keele University to research, evaluate, and support partnerships with Indian universities.

• Generate market intelligence on graduate employability trends in India and share insights with relevant units.

• Manage professional communication and relationship-building with academic and industry stakeholders, ensuring alignment with Keele University’s values and strategy.

Communication and Liaison

• Advising the University on the content and relevance of marketing collateral for the Indian market.

• Rolling out In-country’s agent communication strategy for Keele University.

• Developing and maintaining productive relationships with schools, universities, agency partners, and other key stakeholders in India.

• Conducting market research and providing market intelligence on India to the University’s wider International Recruitment Team in the UK to inform strategy.

• Identifying and targeting schools across India to increase Keele University’s brand visibility.

• Engaging with school counsellors and delivering sessions for students to raise awareness of the University’s undergraduate and postgraduate programmes.

• Handling daily enquiries and ensuring timely responses to agents and prospective students.

• Submit weekly activity reports (detailing actions and outcomes) by the end of each week.

• Supporting wider University-led projects and initiatives when assigned.

Benefits:

• Extremely generous paid annual leave

• Competitive salary

• Medical insurance

• Flexible working hours

• Super-fast professional development

• Emphasis on work-life balance, ownership of tasks, and staff development

• Being part of a high-functioning, close-knit team

Selection Procedure: 

Step 1: CV Shortlisting

Step 2: Telephonic Interview

Step 3: Virtual/ In-person Interview with In-country’s Director and Principal Consultant

Step 4: Virtual interview with Keele University’s International team

How to apply:

Complete the application form on the In-country website no later than 11.59 p.m. India time on the 6th of July, 2026.